Morgan Stanley Wealth Management has announced the launch of its Institute of Family Wealth Management (IFWM) to focus on family wealth which is part of a powerful strategy designed to help its Financial Advisors better serve clients’ growing multigenerational needs.
The IFWM is the first-of-its-kind interactive e-learning program that will give Financial Advisors the resources, process and knowledge to transform individual relationships into family relationships. The curriculum, which is entirely digital and accessible via tablet or PC, addresses the important planning needs of clients and their entire families, including spouses, children and aging parents, and the skills to engage these family members in the planning process.
“We are on the cusp of the largest wealth transfer in history, and we recognize the need for industry-leading family-focused solutions,” said Andy Saperstein, Head of Investment Products and Services. “The IFWM demonstrates our dedicated approach to building meaningful family relationships.”
The Firm’s most highly regarded wealth management experts, including Financial Advisors who already do this well, not only informed the content, but provide practical and tactical advice, via video messages and best practices, on how to apply the learnings in client engagements.
The Family Wealth Advisor designation, earned upon completion of the program, indicates a mastery of topics such as estate planning from the family perspective, families and philanthropy and family enterprises, as well as demonstrated ability to have effective conversations that help families understand and transition wealth from one generation to another.
“Innovative approaches such as the IFWM are part of our ongoing efforts to enhance the effectiveness of our Financial Advisors to the benefit of our clients,” said Jim Tracy, director of Morgan Stanley’s Consulting Group Wealth Advisory Solutions. “By building stronger relationships with clients and their entire families, we will lead the industry with our distinct family focus. Online advice is proliferating, but nothing can replace the value of personal advice from a highly trained professional who can ask the right questions.”